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Why Marketing directors and SEO managers default to traffic as the single source of truth Ask any marketing director at a company with 50-500 employees what metric they check first and you’ll often hear “sessions” or “users
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How 70% Feature Overlap Explains Why Buyers See Platforms as the Same The data suggests that a surprising share of modern platforms share core features
Traffic feels safe. It's visible, easy to count, and it flatters your ego on dashboards. The problem: raw traffic tells you very little about whether your business is getting closer to real goals like revenue, retention, or margin improvement
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