Win More PE Deals by Ending Manual CRM Entry: What You'll Achieve in 30 Days

https://lorenzooann734.trexgame.net/how-a-12m-b2b-saas-company-lost-deals-and-clarity-to-manual-crm-practices

I used to believe the software feature list decided whether a deal landed. Then I heard a comment often credited to Doug Parker - that you win deals through affinity, not features