When your brand reputation is messy, you pay a "trust tax" on every lead. If a...

https://speedy-wiki.win/index.php/Building_a_Reputation-Aware_Demand_Gen_Program:_Why_Your_Pipeline_Leaks_Where_You_Aren%27t_Looking

When your brand reputation is messy, you pay a "trust tax" on every lead. If a prospect Googles your company and sees outdated info or crummy reviews, they’ll ghost your SDRs before the first call