When you deal with a damaging headline, you have two real choices: push it down...

https://dibz.me/blog/why-is-removal-called-the-gold-standard-in-reputation-management-1081

When you deal with a damaging headline, you have two real choices: push it down or take it out. Suppression just hides a story on the second page, but it’s still there if someone digs deep. Removal—or de-indexing—cleans the slate entirely