When a Global Brand Launched Rewards Without Testing Redemption: Ana's Story

https://www.social-bookmarkings.win/why-inflexible-coupon-tools-keep-sabotaging-mid-market-and-enterprise-retailers-and-how-to-fix-it

Ana was head of loyalty for a fast-moving consumer goods brand selling across 12 markets. The marketing team had a bold plan: a unified rewards program, one app, one set of points, one grand launch. Stakeholders were excited