When a Checkout Delay Cost a Growing Retailer Millions: Javier's Story

https://www.bookmarkpage.win/how-a-200m-retailer-overhauled-stackable-promotions-to-cut-checkout-confusion-by-80

Javier ran a mid-size online retailer that sold outdoor gear. One week before peak season he noticed a subtle pattern: mobile conversions were dropping by 3% and cart abandonment rose during promotional pushes