Traditional search traffic is changing fast. Users now turn to ChatGPT and...

https://fast-wiki.win/index.php/The_Hybrid_Search_Strategy:_Adapting_to_the_Shrinking_Organic_Landscape

Traditional search traffic is changing fast. Users now turn to ChatGPT and Perplexity for direct answers instead of clicking blue links. This shift creates a zero-click reality that breaks old-school strategies