Simple games and short-form videos hook us because they’re easy to understand...

https://wiki-neon.win/index.php/What_is_Plinko_Gambling_and_Why_Do_People_Watch_It%3F

Simple games and short-form videos hook us because they’re easy to understand in seconds and packed with eye-catching visuals. Like waiting for the Plinko chip to drop, they build a little suspense that keeps us watching