Short brand names work better in digital gaming because they fit cleanly in...

https://echo-wiki.win/index.php/All_Caps_vs_Lowercase_for_a_4_Letter_Logo_Name:_A_Deep_Dive_into_Wordmark_Design_and_Typography_for_Logos

Short brand names work better in digital gaming because they fit cleanly in mobile headers and look sharp as small icons. They’re easier for players to say and remember, too