See how to connect acquisition, conversion, and retention instead of treating...

https://instaquoteapp.com/how-do-i-judge-channels-by-business-outcomes-not-vanity-metrics/

See how to connect acquisition, conversion, and retention instead of treating each channel as a separate fix. The article links CAC and AOV to repeat purchase rate, and explains how WhatsApp and Slack connections can help teams act on customer signals.