Scaling into Europe usually feels like a game of whack-a-mole with hreflang...

https://raymondqgyo028.trexgame.net/how-do-i-fix-missing-return-tags-in-hreflang-without-breaking-everything

Scaling into Europe usually feels like a game of whack-a-mole with hreflang errors killing your site’s visibility. If your cross-border traffic is tanking because Google can’t tell your German site from your French one, it’s time to fix the architecture