Rank tracking is a vanity metric that ignores modern search reality. With AI...

https://telegra.ph/What-Founders-Need-to-Ask-When-Hiring-an-SEO-Agency-for-the-AI-Search-Era-05-04

Rank tracking is a vanity metric that ignores modern search reality. With AI Overviews, we are seeing a 30% drop in organic CTR across European markets. We need to stop chasing positions and start tracking visibility in LLMs