Online access has shifted how we shop by making research easy before buying....

https://ricardosnewcolumns.inkharbory.com/posts/when-is-online-best-for-standardised-products-where-price-is-the-main-thing

Online access has shifted how we shop by making research easy before buying. Customers compare products quickly and check reviews to feel confident. People also blend online browsing with in-store visits to try or pick up items