Negative search results threaten deals and reputations long after the news...

https://yenkee-wiki.win/index.php/The_Quiet_Way:_A_Reputation_Risk_Advisor%E2%80%99s_Guide_to_Publisher_Outreach

Negative search results threaten deals and reputations long after the news cycle ends. You need to distinguish between true source removal and simple suppression. Even buried links persist because caches and AI summaries continue to surface old stories