Marketing in tightly regulated sectors isn’t just tricky, it’s a minefield....

https://telegra.ph/How-Do-I-Write-Ad-Copy-Without-Risky-Superlatives-Like-Best-07-28

Marketing in tightly regulated sectors isn’t just tricky, it’s a minefield. With the CAP Code and ASA rulings constantly shaping what you can say and do, staying compliant is key. One thing to remember: always prove your claims before you publish