Is treating incentives as channel add-ons holding you back from your goals?

https://canvas.instructure.com/eportfolios/4215992/home/how-many-videos-per-month-do-you-really-need-a-practical-guide-for-australian-businesses

Why channel leaders see diminishing returns from bolt-on incentives Many organizations treat incentives like promotional accessories: something you tack onto a channel when a quota slips or a partner stalls