In NYC, regional SEO still works: optimized Google Organization Profiles, neighborhood search phrases
https://iris-wiki.win/index.php/Does_Local_Search_Engine_Optimization_Still_Operate_In_New_York_City%3F_Proven_Wins_with_Regional_Search_Engine_Optimization_New_York_City_and_GMB_Optimization_New_York_City
In NYC, local SEO still functions: optimized Google Business Profiles, neighborhood key phrases, and fresh testimonials help companies surface in Maps and the neighborhood pack, catching high-intent mobile searchers also in hyper-competitive districts.