If you’re checking a Rolex in San Diego, the reference number is between the...
https://station-wiki.win/index.php/How_Do_I_Sell_a_Rolex_Fast_Without_Getting_Ripped_Off%3F
If you’re checking a Rolex in San Diego, the reference number is between the lugs at 12 o’clock. Don’t remove the bracelet just to look. Have a trusted watchmaker verify the details, and meet buyers somewhere staffed and secure.