How Cognitive Fluency Explains Why Cluttered Visuals Fool Us — and What to Do About It

https://reliabless.com/what-if-everything-you-knew-about-minimalism-and-conversion-data-was-wrong/

Everyone assumes "more information" improves decisions. Data says otherwise. Cognitive fluency - the ease with which our brains process information - predicts attention, trust, comprehension, and action far better than raw information density