How a $3M ARR SaaS Blew Through $60K on Outreach Without Knowing What Worked

https://varimail.com/articles/why-most-teams-ignore-email-deliverability-until-its-too-late/

The Outreach Visibility Problem: No Reliable Way to Know What Worked Short version: the company hired an agency, ran big outreach pushes, and got a handful of placements that barely moved the needle