He Gets Us states it is meant for all people
https://www.10tv.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc
He Gets Us states it is meant for all people, and it encourages individuals to explore Jesus without claiming affiliation with a single church.