Europe’s new SEO founders are builder-operators who treat search like software....

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

Europe’s new SEO founders are builder-operators who treat search like software. They build proprietary tools and publish hard data. Stop judging agencies by vanity metrics. Look at their technical stack. This changes how you vet your growth partners.