Case Study: Why Australian B2B Teams Know They Need Video But Struggle to Get Real Results

https://bizzmarkblog.com/how-australian-saas-teams-turned-demo-and-onboarding-videos-into-measurable-growth/

How a Melbourne-based $3M SaaS Company Burned $120,000 on Video Without Lifting Sales In 2023 an Australian SaaS company based in Melbourne, serving construction supply chains, decided to "do video" after a board-level push