Canned RTD cocktails like vodka sodas are popping up right next to craft beer...

https://smoothdecorator.com/how-do-i-explain-rtds-to-someone-who-thinks-they-are-just-seltzers/

Canned RTD cocktails like vodka sodas are popping up right next to craft beer in stores – and there’s good reason for it. These ready-to-go drinks make tailgates and backyard BBQs way easier with their convenience and fresh flavors