Canned RTD cocktails like vodka sodas are popping up right next to craft beer...
https://www.americancraftbeer.com/why-ready-to-drink-cocktails-are-showing-up-next-to-craft-beer/
Canned RTD cocktails like vodka sodas are popping up right next to craft beer on shelves - and it's no accident. These ready-to-drink options fit perfectly with casual hangouts like backyard BBQs where folks want tasty drinks without the fuss