Agree on shared goals with your agency. Define a good lead and check tracking...

https://source-wiki.win/index.php/What_Is_a_Realistic_Timeline_for_Google_Ads_Improvements%3F

Agree on shared goals with your agency. Define a good lead and check tracking before spend grows. Review lead quality together. Run structured tests on ads and pages, change things at a time, and put budget behind work that brings leads your team can use.