1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand:

https://bizzmarkblog.com/how-i-cut-total-ownership-cost-for-a-headless-commerce-stack-by-35-in-year-two/

1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand: Hey, I totally get the part where they mentioned ad spend not always scaling linearly with sales